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ICP tells you who. Signals tell you when.

The lead score starts from ICP fit and moves with what happens at the restaurant.

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A call list ranked by lead score, with the latest signal and the next move on each row. The names and figures are invented.
Workspace / Call list
This weekCall list
AccountScoreLatest signalNext move
1Juniper Kitchen97POS changedCall ops director
2Cedar & Salt91New locationCall the owner
3Market Street BBQ88New ownerQualify, then call
4Union Pizza Co.86New managerCall this week
5Bluebird Pizza82Review surgeWatch
Why Larkin Group is first97
ICP fit84
Signals+13
Call now at 85 and above
Signals

What changed since anyone looked.

Openings, closures, ownership and leadership changes, tech switches and review momentum, each dated.

  • A new location chooses its systems
  • New leaders review what they inherited
  • 1 in 5 new restaurants close in 12 months
An account with its recent signals and what each did to the score. The names and figures are invented.
Accounts / Larkin Group
Larkin Group · 10 locationsSignals
  1. Location closed1 of 10 locations stopped trading−18
  2. Tech switchThe POS changed across the group+14
  3. New decision-makerA director of operations joined+8
  4. Review surge+100 reviews, rating holding at 4.5+9
Next moveCall the director of operationsNew decision-maker · 6 weeks ago
Growth velocity

Rising faster than its peers.

Reviews are a core signal: their growth velocity is calculated in-house from each venue's review history and compared with peers of the same format and city, so a surge shows before the revenue does.

  • Reviews counted once across sources
  • Compared with peers, not in absolute terms
  • A positive surge can signal a revenue surge
Venues with their review history over 90 days, their review growth and how it compares with peers. The names and figures are invented.
Signals / Review velocity
Quick service · Atlanta · last 90 daysReview velocity
VenueReviews, 90 daysGrowthvs peers
Juniper Kitchen+38/mo4.2x
Cedar & Salt+27/mo3.0x
Market Street BBQ+19/mo2.1x
Union Pizza Co.+9/mopeer median
Bluebird Pizza+3/mo0.3x
Becomes a signalReview surge4x its peers · +9 points on the lead score
Lead score

Lists ranked by opportunity.

ICP fit and every live signal blend into a single lead score per account: how well it matches what you sell, plus how much has just changed. The list sorts itself, and each point keeps the reason behind it.

  • ICP fit and signals blended into one score
  • Each point traceable to its signal
  • A call-now line set where you want it
Why an account scores 97: fit plus each signal, with its points. The names and figures are invented.
Accounts / Larkin Group / Score
Lead scoreLarkin Group
SignalDetailPoints
ICP fitQSR · Chicken · DoorDash · Toast84
Location closed1 of 10 locations stopped trading−18
Tech switchThe POS changed across the group+14
New decision-makerA director of operations joined+8
Review surge+100 reviews, rating holding at 4.5+9
Lead score97
ICP fit84
Signals+13
Call now at 85 and above

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