Separate existing coverage from potential demand.
DoorDash-only restaurants account for 17.4% of the sample. This identifies an observed difference in listed supply. It does not establish a restaurant’s willingness to add another platform, its order volume or the commercial value of signing it. Those questions require further qualification.
For market research, group restaurants by city and platform presence. Then assess the operator, cuisine and local competitive context before turning that research into a sales target list. This connects restaurant intelligence to a specific commercial decision.