---
title: "Restaurant TAM & Territory Mapping • CompanyProspect"
description: "Write the ICP as filters, count the restaurants and operators that fit, and cut territories on the same numbers."
url: https://companyprospect.com/solutions/tam-territory-mapping
---

# Size the market _before you assign it._

Write the ICP as filters, count the restaurants and operators that fit, and cut territories on the same numbers.

[See it in the workflow](https://companyprospect.com/#filter) [Get a free sample](https://companyprospect.com/sample)

A segment builder: filters on format, cuisine, reviews, delivery and POS narrow 1.3M restaurants to an ICP. The names and figures are invented.

Workspace / **Segments**

New segment QSR chicken on DoorDash

Format QSR

Cuisine Chicken

Reviews 500+

Delivery DoorDash

POS Toast

From 1.3M restaurants to your ICP

1. All US restaurants
2. Quick service
3. Chicken
4. On DoorDash
5. Runs Toast
6. Your ICP

Territories

## Territories cut on one count.

The same segment splits into territories, each counted in venues and in operators.

- Routes per location, deals per operator
- Independents and groups apart

One segment split into territories, in venues and operators. The names and figures are invented.

Workspace / Segments / **Territories**

QSR chicken · 4 territories Territories

| Territory | Rep | ICP venues | Operators | Independents |
| --- | --- | --- | --- | --- |
| **West** | AM | 1,402 | | |
| **Central** | JR | 1,236 | | |
| **South** | RC | 1,118 | | |
| **East** | MH | 1,013 | | |

Segment **4 territories** balanced on ICP venues

Quota setting

## Comparable quotas, counted in accounts.

Each territory's market is sized in ICP accounts and estimated opportunity, not in a rep's guess, so quotas compare across the team. Locations that belong to one operator stay in one account and one territory, so reps never compete for the same buyer.

- Opportunity per territory, in accounts
- Comparable quotas across reps
- No two reps on one operator

Territories with their ICP accounts, estimated opportunity and the quota set from it. The names and figures are invented.

Workspace / Territories / **Quotas**

QSR chicken · 4 territories Quotas

| Territory | Rep | ICP accounts | Opportunity | Quota |
| --- | --- | --- | --- | --- |
| **West** | AM | 130 | $41M | **26** |
| **Central** | JR | 113 | $37M | **23** |
| **South** | RC | 124 | $39M | **25** |
| **East** | MH | 93 | $31M | **19** |

Counted in accounts One operator, one territory Locations of one account never split between reps

Comparable quotas

Next market

## The next market, on the same fields.

A segment written for the United States runs in Spain or Brazil. Only the delivery platform changes.

- DoorDash, Glovo or iFood: one field
- No regional vendors to stitch

The same segment fields in the United States, Spain and Brazil. The names and figures are invented.

Workspace / **Markets**

Same segment Markets

| Field | United States | Spain | Brazil |
| --- | --- | --- | --- |
| Format | QSR | QSR | QSR |
| Status | Independent | Independent | Independent |
| Delivery platform | DoorDash | Glovo | iFood |
| Median menu price | ✓ | ✓ | ✓ |

Restaurants **1.3M** United States

## Keep reading

[Platform **Market mapping** Every restaurant in the market. Independents included.](https://companyprospect.com/platform/market-mapping) [Solutions **Account deduping** 4 locations. One operator. One account.](https://companyprospect.com/solutions/account-deduping) [Industries **Foodservice distributors** Foodservice distributors. Every account in the territory, sized.](https://companyprospect.com/industries/foodservice-distributors)

## What about _your own market?_

Tell us who you sell to. We hand-build a free sample within 48 hours.

[Get a free sample](https://companyprospect.com/sample)