---
title: "Restaurant Account Deduping & Matching • CompanyProspect"
description: "The same operator sits in your CRM under several spellings and locations. Each one becomes a single account."
url: https://companyprospect.com/solutions/account-deduping
---

# 4 locations. One operator. _One account._

The same operator sits in your CRM under several spellings and locations. Each one becomes a single account.

[See it in the workflow](https://companyprospect.com/#ownership) [Get a free sample](https://companyprospect.com/sample)

Four CRM records that belong to one operator. The names and figures are invented.

CRM / **Accounts**

Search: juniper kitchen 4 records

- **Juniper Kitchen** Same operator
- **JNPR KITCHEN #3** Same operator
- **Juniper Kitchn – Decatur** Same operator
- **Juniper Kitchen Buckhead** Same operator

One account Larkin Group

10 locations One owner

How it matches

## Different spellings. Same place, same operator.

Records are compared on name, address, phone, website and operator, so "JNPR KITCHEN #3" and "Juniper Kitchen" resolve to one location of one operator, with the confidence on the match.

- Name variants, abbreviations and store numbers
- Address, phone and website as evidence
- Confidence on every merge

Two CRM records compared field by field and matched to the same location and operator. The names and figures are invented.

CRM / Accounts / **Match**

Two records, one location Why they match

| Field | Record A | Record B | Match |
| --- | --- | --- | --- |
| Name | **Juniper Kitchen** | **JNPR KITCHEN #3** | Same, respelled |
| Address | **1120 Peachtree St NE** | **1120 Peachtree St.** | Same |
| Phone | **(404) 555-0142** | **404.555.0142** | Same |
| Website | **juniperkitchenatl.com** | **—** | From the listing |
| Operator | **Larkin Group** | **Larkin Group** | Same |

Match One location

High

Merged into Larkin Group's account

Whitespace

## The locations you did not have.

The account carries every location the operator runs, including the ones that were never in your CRM.

- 4 in your CRM, 10 in the account
- New locations flagged as new to you

One account with every location the operator runs, including those missing from the CRM. The names and figures are invented.

Accounts / **Larkin Group**

Chain · 10 locations Larkin Group

- **Juniper Kitchen · Midtown** In your CRM
- **Juniper Kitchen · Decatur** In your CRM
- **Juniper Kitchen · Buckhead** In your CRM
- **Juniper Kitchen · Marietta** New to you
- + 6 more locations

Larkin Group **4 → 10** in your CRM → in the account

Account ownership

## One owner per operator.

Each operator becomes one account with one owner, so one rep holds the relationship for all its locations and territories are counted in operators.

- One owner, one conversation
- Quotas count buyers, not listings

Operator accounts, each with one owner and every location under it. The names and figures are invented.

CRM / **Accounts**

Operator accounts One owner each

| Account | Locations | Account owner | Last touch |
| --- | --- | --- | --- |
| Larkin Group | 10 | SM Sam | Oct 08 |
| Bayshore Hospitality | 4 | TY Taylor | Oct 02 |
| Oak Table Group | 3 | CS Casey | Sep 30 |
| Northside Foods Group | 6 | SM Sam | Sep 24 |

One owner, one conversation Larkin Group 10 locations · 1 account owner

Sam

## Keep reading

[Platform **Legal mapping** The location is not the account. The legal owner is.](https://companyprospect.com/platform/legal-mapping) [Solutions **CRM enrichment** Your target accounts, with no missing columns.](https://companyprospect.com/solutions/crm-enrichment) [Solutions **TAM & territory mapping** Size the market before you assign it.](https://companyprospect.com/solutions/tam-territory-mapping)

## What about _your own market?_

Tell us who you sell to. We hand-build a free sample within 48 hours.

[Get a free sample](https://companyprospect.com/sample)