---
title: "Restaurant Buying Signals & Lead Scoring • CompanyProspect"
description: "The lead score starts from ICP fit and moves with what happens at the restaurant."
url: https://companyprospect.com/platform/signals
---

# ICP tells you who. _Signals tell you when._

The lead score starts from ICP fit and moves with what happens at the restaurant.

[See it in the workflow](https://companyprospect.com/#call-list) [Get a free sample](https://companyprospect.com/sample)

A call list ranked by lead score, with the latest signal and the next move on each row. The names and figures are invented.

Workspace / **Call list**

This week Call list

| Account | Score | Latest signal | Next move |
| --- | --- | --- | --- |
| 1 Juniper Kitchen | 97 | POS changed | Call ops director |
| 2 Cedar & Salt | 91 | New location | Call the owner |
| 3 Market Street BBQ | 88 | New owner | Qualify, then call |
| 4 Union Pizza Co. | 86 | New manager | Call this week |
| 5 Bluebird Pizza | 82 | Review surge | Watch |

Why Larkin Group is first **97**

ICP fit **84**

Signals **+13**

Call now at 85 and above

Signals

## What changed since anyone looked.

Openings, closures, ownership and leadership changes, tech switches and review momentum, each dated.

- A new location chooses its systems
- New leaders review what they inherited
- 1 in 5 new restaurants close in 12 months

An account with its recent signals and what each did to the score. The names and figures are invented.

Accounts / **Larkin Group**

Larkin Group · 10 locations Signals

1. 2 weeks ago **Location closed** 1 of 10 locations stopped trading −18
2. 3 weeks ago **Tech switch** The POS changed across the group +14
3. 6 weeks ago **New decision-maker** A director of operations joined +8
4. Over 12 months **Review surge** +100 reviews, rating holding at 4.5 +9

Next move Call the director of operations New decision-maker · 6 weeks ago

Growth velocity

## Rising faster than its peers.

Reviews are a core signal: their growth velocity is calculated in-house from each venue's review history and compared with peers of the same format and city, so a surge shows before the revenue does.

- Reviews counted once across sources
- Compared with peers, not in absolute terms
- A positive surge can signal a revenue surge

Venues with their review history over 90 days, their review growth and how it compares with peers. The names and figures are invented.

Signals / **Review velocity**

Quick service · Atlanta · last 90 days Review velocity

| Venue | Reviews, 90 days | Growth | vs peers |
| --- | --- | --- | --- |
| Juniper Kitchen | _Figure: Reviews over 90 days_ | **+38/mo** | 4.2x |
| Cedar & Salt | _Figure: Reviews over 90 days_ | **+27/mo** | 3.0x |
| Market Street BBQ | _Figure: Reviews over 90 days_ | **+19/mo** | 2.1x |
| Union Pizza Co. | _Figure: Reviews over 90 days_ | +9/mo | peer median |
| Bluebird Pizza | _Figure: Reviews over 90 days_ | +3/mo | 0.3x |

Becomes a signal Review surge 4x its peers · +9 points on the lead score

Lead score

## Lists ranked by opportunity.

ICP fit and every live signal blend into a single lead score per account: how well it matches what you sell, plus how much has just changed. The list sorts itself, and each point keeps the reason behind it.

- ICP fit and signals blended into one score
- Each point traceable to its signal
- A call-now line set where you want it

Why an account scores 97: fit plus each signal, with its points. The names and figures are invented.

Accounts / Larkin Group / **Score**

Lead score Larkin Group

| Signal | Detail | Points |
| --- | --- | --- |
| ICP fit | QSR · Chicken · DoorDash · Toast | **84** |
| Location closed | 1 of 10 locations stopped trading | −18 |
| Tech switch | The POS changed across the group | +14 |
| New decision-maker | A director of operations joined | +8 |
| Review surge | +100 reviews, rating holding at 4.5 | +9 |

Lead score **97**

ICP fit **84**

Signals **+13**

Call now at 85 and above

## Keep reading

[Solutions **Outreach & lead generation** Skip the front desk. Reach the decision-maker.](https://companyprospect.com/solutions/outreach-leadgen) [Platform **Decision-makers** The people with buying power. Mapped and verified.](https://companyprospect.com/platform/decision-makers) [Solutions **TAM & territory mapping** Size the market before you assign it.](https://companyprospect.com/solutions/tam-territory-mapping)

## What about _your own market?_

Tell us who you sell to. We hand-build a free sample within 48 hours.

[Get a free sample](https://companyprospect.com/sample)