--- title: "Restaurant Leads for F&B Manufacturers • CompanyProspect" description: "Dishes and prices read from every menu, resolved to the operator who buys: a list your brokers and reps can pull product through." url: https://companyprospect.com/industries/food-beverage-manufacturers --- # Food and beverage brands. _Menus, dishes and the operators who buy._ Dishes and prices read from every menu, resolved to the operator who buys: a list your brokers and reps can pull product through. [See it in the workflow](https://companyprospect.com/#ratings-menu) [Get a free sample](https://companyprospect.com/sample) A menu search for a dish, with the restaurants that serve it, their price and operator. The names and figures are invented. Workspace / **Menu search** Menu search Pizza kitchens Menu white pie OR margherita Search | Venue | Dish | Price | Status | Operator | | --- | --- | --- | --- | --- | | Union Pizza Co. | Margherita pizza | $14.00 | Chain | Oak Table Group | | Northside Pizza Co. | White pie | $16.50 | Franchise | Northside Foods Group | | Bluebird Pizza | Margherita pizza | $13.00 | Independent | Owner-operated | | Cedar & Salt | White pie | $18.00 | Independent | Owner-operated | Median price **$15.25** this view Who fits ## Dishes, not cuisine labels. Core dishes and their prices are read from the menu itself, so a segment asks for the dish, not the cuisine. - Margherita on the menu, or not - Prices as numbers, not $ tiers - Our price study covered 50,000 US pizza locations An ICP for a premium cheese brand Dish: margherita or white pie Dish price: $13+ Chains and independents Market: one distributor's states Kitchens that put a premium pie on the menu, in the territory one distributor serves. A list a broker can work. A menu read into dishes and prices, with the median price. The names and figures are invented. Restaurants / **Union Pizza Co.** / Menu Menu · Denver, CO Union Pizza Co. - **Margherita pizza** Core dish $14.00 - **Pepperoni pizza** Core dish $15.50 - **Garlic knots** Side $6.00 - **Caesar salad** Salad $9.50 - **Tiramisu** Dessert $7.00 Median price **$9.50** range $6.00–$15.50 Who signs ## Sell the group. Supply every location. Every location rolls up to its operator, so one decision at a chain counts in every kitchen it runs. - Chains and independents apart: they buy differently - Location count on every account - A new location writes its first order guide An operator account with its locations under it. The names and figures are invented. Accounts / **Larkin Group** Chain · 10 locations Larkin Group - **Juniper Kitchen · Midtown** Franchised - **Juniper Kitchen · Decatur** Franchised - **Juniper Kitchen · Buckhead** Company-operated - **Juniper Kitchen · Marietta** Franchised - + 6 more locations One operator **10 locations** one account Price points ## Where your product fits the price. Dishes are classified across menus and their sizes normalized, so a dish price compares like for like and you find the menus where a premium or a value product belongs. - One dish, whatever the menu calls it - Sizes classified, prices on one basis - Premium and value menus apart Dishes written differently on each menu, classified into one dish and a standard size. The names and figures are invented. Taxonomy / **Dishes** Dish taxonomy Pizza | As the menu writes it | Dish | Size | | --- | --- | --- | | Marg. Pizza 12in | Margherita pizza | Medium · 12 in | | Pizza Margherita (Lg) | Margherita pizza | Large · 14 in | | Classic Cheese & Basil | Margherita pizza | Large · 14 in | | Pepperoni Pie, Personal | Pepperoni pizza | Personal · 8 in | | Pep. Pizza 16" | Pepperoni pizza | Extra large · 16 in | Sizes classified Prices on a 14-inch basis So menus compare like for like ## Keep reading [Platform **Data standardization** One taxonomy. Classifier models. Filters that hold everywhere.](https://companyprospect.com/platform/data-standardization) [Industries **Foodservice distributors** Foodservice distributors. Every account in the territory, sized.](https://companyprospect.com/industries/foodservice-distributors) [Solutions **TAM & territory mapping** Size the market before you assign it.](https://companyprospect.com/solutions/tam-territory-mapping) FAQ ## Questions, answered. **Can I find the restaurants that serve a specific dish?** Core dishes and their alternatives are read from each menu, with the median price and price range. A segment can ask for the dish rather than a cuisine label, then roll the matching locations up to the operators who buy. **How are menu prices recorded?** As numbers read from the menu: median price, price range and the menu price curve. Our Little Caesars study compared online pizza prices across 50,000 US pizza locations: a large pizza at Little Caesars costs $11.0, 39% below the other top-5 chains and 51% below the US market. Online menu prices can differ from in-store prices. **Do you separate chains from independents?** Yes. Every location carries its status (independent, chain or franchise) and the group behind it. Chains are sold at the operator; independents through their distributor, which is why a broker needs both lists. **Why not a general B2B database?** A general database lists the restaurant company. It does not know what is on the menu, what a dish costs or which operator buys for which kitchens. CompanyProspect reads the menu, keeps prices as numbers and resolves every location to its operator and legal owner. ## What about _your own market?_ Tell us who you sell to. We hand-build a free sample within 48 hours. [Get a free sample](https://companyprospect.com/sample)